> Strategic skills ... · Client contact in french or english · Propose Ad Hoc qualitative and quantitative research methods · Coordinate fieldwork, nationally and internationally · Supervise logistic (with study managers, fielding houses, etc) · Manage client accounts
> Operational skills ... · Create proposals following client briefing · Design questionnaire & moderator guide · MODERATE FOCUS GROUPS - CREATIVITY WORKSHOP · Qualitative analysis · Write executive summary and final recommandations · Present findings
> Organizational skills ... · Based on a network of rooms and recruiting people, · Relieved by partners if necessary (quantitative partners, ...)
> TYPE OF STUDIES ... Concept, Design, Taste, Image, New products Launches, Logos, Name, Awareness, New Products, Packagings, Positioning, Price, Ads, Use & Awareness, ...
> TARGETS ... BtoC (from baby, to women, men, until senior / from CSP + to CSP -) & BtoB (Industry, New Technologies, from General Manager to Technician ... General Practioner to Specialists, ... ) at National & International level ...
> FINAL CLIENTS REFERENCES ...
. Food : Bahlsen, Ben & Jerry’s, Brocéliande, Célia, Comaral, Cidil, Ferrero, Findus, Häagen-Dazs, Hero, Kellogg’s, Lactalis, Leerdammer, Lindt, Mac Callan, Lu, Matines, Nespresso, Schweppes, Segafredo, Sopexa, Unilever ... . Non profit : Fight against alcoholism . Automotive: Citroën, Volvo, Peugeot, AREA (motorway), Ford, VW, ... . Financial : Société Générale, Caisse d’Epargne, AGMF, Western Union, ... . B to b: 3M, Somfy, Bayer, Veolia, ... . Cosmetics : Biotherm, Dior, Kanebo, Helena Rubinstein, ... . Retail : Le Bon Marché, Gitem, Restaumarché, Retail Brands, ... . Home appliances : Miele, Philips, Allegre Puericulture, Nespresso, De Longhi ... . Hi-Fi, Phone : Philips, Motorola, LG, Samsung, Sony, Haier, ... . New Technologies : France Telecom, Orange, IBM, Cegetel, SFR, ... . Cleaning : Henkel, Unilever, P&G, Reckitt Benckiser, ... . Child Care: Tomy, Allegre, ... . Leisure: Française des Jeux, Disney, ... . Media : Cartoon Network, NRJ, ... . Paper goods : Cross, Reynolds, ... . Health : Laboratoires Liphaderm, Novartis, Roche-Nicholas, Smithkline Beecham, Santarôme, Veolia ... . Services : Hôtel Kyriad, Bibliothèque de Lyon, Louvre Hôtels ... . Textile : Chantelle, Petit-Bateau, MIM, Doublet ... . Transportation : RATP, SNCF, Aéroport Saint-Exupéry, Fedex ...
> RESOURCES ...
... from a rich and built experience ...
> 2000-TODAY : International Strategic Consultant > 1994-2000 : CSA-TMO, Market Research and
Consultant (6 years) - Study Manager Responsible for all aspects of
study management, both nationally and internationally, for qualitative
and quantitative studies.
... and a complete semio & human & marketing education ...
> ESCP Dec. 09 : Master / Pro Semio & Strategy > IFPNL Dec. 2005 : Coach Certified / 2003 - 2004 : Pratician Master in PNL > ESSEC 1993-94 : Master / Marketing > ISG 1988-1991: International (1 year in the US and Asia)
> THANKS for your contact !
Consultant : Isabelle Fabry - Frémaux FRANCE : 46, rue Victor Hugo 69002 Lyon 16, rue André Gide 75015 Paris Mobile : 00 33 (0)6 60 45 87 60 - Fax : 00 33 (0)4 26 23 69 31 Email : isabelle-fabry@orange.fr
